There's a race happening for your child's identity, and most parents don't even know it.
The Competition for Their Soul
By the time kids are 8-10, they'll have absorbed thousands of messages about who they are from peers, media, and culture. Many of these messages are harsh: 'You're not enough. You don't fit in. You have to earn your place.'
The question is: will they have a strong foundation to stand on when that flood comes?
The 3-6 Window
Neurologically, ages 3-6 are when children are most receptive to identity formation. Their brains are sponges. Their sense of self is being constructed. What they believe about themselves at age 6 will take years of therapy to undo if it's wrong.
This is urgent. Not because you need to be perfect. But because you need to be intentional.
Preemptive Identity Formation
The goal is to speak identity into your child BEFORE the world gets a chance to define them.
- Tell them they're loved before they look for it elsewhere.
- Tell them they're valuable before the comparison game starts.
- Tell them they belong before they start wondering if they do.

